The Story of Crown:

  • Stage 1: Pre-Pre-Launch

    Before Crown was even an idea or possibility, there was a lot of work done behind the scenes:

    A 2 year period of freelance marketing with a strong emphasis on fitness supplements, from brands like C4, Performance Supplements, and Spartan Protein


    Total time (2 Years)

  • Stage 2: Pre-Launch

    This is when Crown was born, like anything else in life it came one step at a time, but this is when the vision was born, at this time Crown was still a monday board titled "suppstore"

    This was the bootstraping era of working to make money and then eventually getting a job at a supplement development & manufacturing plant to learn the rest of the process


    Total time (1 year, 4 months)

1 2

  • Stage 3: Pre-Launch -> Launch

    This was an 8 month period where Crown was actually developed, the notes became longer, a name and logo was settled on and the logistics of Crown came to be. For ~5 months of this period the owner was also working a full time job and then coming home to work on Crown. This is also the testing and sampling stage where we were taking lots of surveys and testing new ideas.


    (Fun fact: Some of the heaviest weeks were 120 hours between the Day Job and Business)

    Total time (8 Months)

  • Stage 4: Launch

    Crown Officially Launches on May 18th, releasing our first line of pre-workout, Havoc, and our first drop of clothes durring this time we were promoting online through influencers and advertising.

1 2

  • Stage 5: Disaster

    July 16th a Lithium battery exploded in the garage, causing a massive house fire that spread to the atti,c causing damage throughout the house. It was during this time when I realized business can be very unstable, and I was unsure if I would continue Crown.

    Total Time (2.5 Months)

  • Stage 6: Pushing Onwards (Current)

    After sorting everything out and some major changes, I came back to Crown, holding pop-up stands in Gyms such as Crunch, Animal House, WAC, and Sweeneys. After selling out of Blue Razz within the first month we are continuing to expand Crown with a few goals in mind:
    Getting into more gyms, releasing Creatine by the end of the year, and getting into our first Physical Location by the end of the year.

1 2

  • Current Goals:

  • ☐ Get into our first retail location
    ☐ Launch Creatine by End of Year
    ☐ Sign first official Athlete